>Case Studies

The Company

Campus Den retails University of Michigan and Michigan State University college merchandise, apparel, hats, T-shirts, football, basketball, and athletics clothing from 5 locations, including their new online store.

 

The Site

Campus Den Website

The Challenge

The goal, simply stated, is to sell.

The Solution

ActionWeb Services and Campus Den collaborated to design a fun, highly focused framework to feature and showcase the products.

Next, Campus Den and ActionWeb Services staff collaborated to categorize and integrate their inventory. Finally, ActionWeb Services integrated a secure system to present the product to consumers.

As of January 2003, CampusDen.com has made sales in 42 states and 15 countries. Six months after implementation, over 90,000 visitors have generated revenue of nearly five times the investment in the site, and traffic is growing steadily. We clearly accomplished the initial goal!